OWN your marketing – or suffer when they pull the plug. (I’m only posting this because lately I’ve had a lot of people asking about this).
Again, I’m only speculating here – but it sure looks like they shut him down.
I’m sure that as a business owner you sometimes wonder if your marketing is working. There are lots of articles you can read on the subject – just Google the following term:
So, if you browse a bit you’ll find plenty of articles that show you how to tell if your marketing folks are doing a good job. A good measure of success is how often you get leads – you know, how often your phone rings or you receive a web inquiry.
Here’s another fun way that I know my client’s marketing is working – after I rank a client in the search engines for a very competitive term, I start getting phone calls like this from my competitors wanting to “borrow” my client’s popularity…
“Hi, this is John Anderson with BEEP, and we’re the attorney-focused web marketing group. And, the reason I’m calling is I’m seeking relevant links for my attorney clients so I was hoping if you could possibly do relevant links exchange, uh, since we’re only focused on the attorneys and law firms of our marketing so and I hope you understand the link building which helps us to drive traffic and all that. So if you are open to this arrangement you can reach me at BEEP and you have a great day, bye.”
I’m pretty sure if they really knew that I do this professionally (attorney marketing ) they wouldn’t have left the message – but it’s comforting to be unknowingly promoted by the competition, LOL!
Listen, marketing is something EVERY business owner needs to do to stay successful. If you have the time, then learn all you can about making your business easy to find for your clients, and take action – even if it isn’t perfect. If you need help promoting YOUR organization, you can reach me here.
Have a great day – Ken
Local marketing can be a challenge, especially if you’re entrenched in traditional thinking on the subject. All too often, I’m approached by frustrated business owners that just aren’t getting results because they’re doing “what they’ve been told” – spending hundreds on “Yellow” or other flavors of directories, television, radio, newspaper ads, etc., etc.
Not that there’s anything wrong with that – and if it works for you, then by all means keep doing it. But quite often my clients haven’t realized that their customers have changed the way they do business – which means that WE have to change the way we attract THEM.
With it’s new targeted marketing strategy and e-commerce initiatives, Walmart is primed to redefine retail in 2014.
I looked around as I sat in the chair at the local barber shop. Suddenly, I had many useful thoughts about local marketing…
This lady’s a little excitable but if you can overlook the goofy attempt to be cool – there’s actually some great advice here.
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It’s been a long-time practice to boost your website traffic and ranking by building links from relevant websites to your site. With all of the Google updates over the past few years, you might be wondering if you should bother with link building at all. Here’s what Website Magazine says:
CONTENT, CONTENT, CONTENT
The creation of quality, relevant content is the cornerstone of any link building program. Content can be created both on your website or as a separate piece that lives off your website. The more people like the content, the more they will read it and share it – musts to drive links and traffic. Content does not have to be text, although in some cases text is preferred. Content can be photographs, video, infographics, ebooks – the list goes on.
With the information that passes on the Internet, it is hard to decipher what is the best information. Companies need to lead in the ‘expert’ arena. By providing a consistent voice on topics appropriate to your company – via content, social media, PR – it will help distinguish the content you produce and help the chances of your content being shared.
So, are YOU creating content? Would you even know where to start? I know many business owners that don’t think they have the skill, creativity, time, etc., to do it – but it really doesn’t have to take a lot of that to do a passable job. Want to know how? Let’s talk.
Ever thought you could be involved in a conversation with Ashton Kutcher, Jon Stewart, or Miley Cyrus? What about some of your industry’s rock stars? Well, you can, through social media. Tools like Twitter and Facebook make it easy to connect with the stars and the experts on a person-to-person level. Here’s how:
Getting noticed by the stars in Hollywood, or in your industry, is possible. But rather than sending a fan letter via post and waiting months for a reply, cut through the red tape and go directly to the source via social media. It will save you time, and save yourself a postage stamp.
As an entrepreneur, time is your most precious asset. It’s the one resource you cannot beg, borrow, steal or replace. While some people are thinking of social media as a sinkhole for losing hours and days, smart business people know they can leverage their networks for a variety of business-related purposes. Hopefully, this series has given you some ideas for saving yourself time, money, and effort.
In an earlier article in this series, we covered using your social media networks to get informal opinions from your followers and friends. Now, let’s cover how to solicit more structured input. There are a number of ways to create and post “official” polls or surveys, none of which involve getting a paper survey printed, and sending it out via snail mail to your followers. Here are some options that are much faster and less expensive:
Polls are perfect for the following circumstances: