More Complaints About Yelp Advertising Practices

yelpreport

http://6abc.com/archive/9528445/

This isn’t the first we’ve heard about Yelp allegedly targeting small businesses – sadly, it’s not likely to be the last.  The BBB currently gives them A+ status – even with 1400+ complaints!

So, the claim is that you’re penalized if you don’t advertise.

But – what if you DO advertise?

Here’s an example of a complaint and Yelp’s reply:

Dear *******,

Thank you for writing. We are glad to have this opportunity to address your concerns.

You expressed concern with the results of your Yelp advertising program. You signed up for 500 ad impressions plus video hosting for the price of $315 per month, with a 12-month commitment period. During the 8 months that ads have been running for Inspiring Hands Therapeutic Massage, 1/3 of the traffic received has come as a result of clicks on the ads that you paid for. Additionally, when you were using the Call to Action feature, which provided a link for customers to click to make an appointment, 19 clicks were received. You can view a monthly breakdown of your User Views and Customer Leads on the landing page of your Business Account.

All in all, the ad program is doing precisely what it was intended to do. It has increased your exposure with a relevant audience and provided you with opportunities to convert traffic into customers (the CTA feature being one of these tools).

If you would like to cancel your program, please send a written cancellation notice to your account manager before the 15th of the month. If you choose to cancel before the end of your commitment period, an early termination fee of $930 will be assessed. 

Regards,
*****
Yelp, Inc. – See more at: http://www.bbb.org/greater-san-francisco/business-reviews/internet-services/yelpcom-in-san-francisco-ca-193927/complaints#sthash.RQiuShox.dpuf

 

So let’s do the math –

8 months X $315 = $2,520

$2,520 / 19 clicks = $132.63 per click.  And then there’s the $930 “Early Termination Fee”.  That sure would have bought a lot of other kinds of advertising.

Darned if you do – Darned if you don’t.  ?

The good news is – Yelp isn’t the only way to get honest reviews that help your business.  Need advice?  Just ask.

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Google Analytics Summit – Marketers Want More Data

Google Analytics

As a marketer (and we all are) more information is better.  Google’s event will have folks from all over the country getting together to plan how to get more – and better – information from our shopping habits.

As they have for years, Google Analytics Certified Partners, Premium customers and developers will once again join us in the Bay Area for our annual summit this week. We are constantly working to improve our products based on feedback from our most dedicated users and this event lets us hear directly from our community. We wanted to share an overview of some of the tools and features we’ll discuss at the 2014 summit so that even if you aren’t able to attend, you can about hear what’s next. Enhanced Ecommerce  – Google Analytics Ecommerce data traditionally focused on details about the purchase – transaction details, product details, and others. But, marketers today want to understand the entire customer journey.

Credits: Google Analytics Summit 2014: What’s Next And On The Horizon For Analytics

Do you watch your analytics?  Do you think Google collects too much information already, or should they track more?

Share your thoughts in the comments below!
 

Google Authorship Purposely Limited

You know those cool author pictures you sometimes see in Google’s search results?  They may be slowly going away, in a move Google’s Matt Cutts says will increase the quality of search results.  Authorship – Googles way to attribute something you write online to your profile, has been found to increase the likelihood of getting clicks in search results pages, and that’s why you’ll often see multiple pictures on the first page for a popular search term – everybody wants the click.

authorship rich snippet

At this time, the SEO geeks haven’t determined exactly why people are getting cut, but it’s suspected that quality and authority of the website plays an important role.   We’ll keep our eye on this.  In the meantime, learn more at:

http://www.virante.org/blog/2013/12/19/authorshippocalypse-google-authorship-penguin-finally-appeared/

Measuring ROI for Attorney Marketing

I’m sure that as a business owner you sometimes wonder if your marketing is working.   There are lots of articles you can read on the subject – just Google the following term:

Measuring Attorney Marketing ROI

So, if you browse a bit you’ll find plenty of articles that show you how to tell if your marketing folks are doing a good job.  A good measure of success is how often you get leads – you know, how often your phone rings or you receive a web inquiry.

Here’s another fun way that I know my client’s marketing is working – after I rank a client in the search engines for a very competitive term, I start getting phone calls like this from my competitors wanting to “borrow” my client’s popularity…

Attorney Marketing


“Hi, this is John Anderson with BEEP, and we’re the attorney-focused web marketing group.  And, the reason I’m calling is I’m seeking relevant links for my attorney clients so I was hoping if you could possibly do relevant links exchange, uh, since we’re only focused on the attorneys and law firms of our marketing so and I hope you understand the link building which helps us to drive traffic and all that. So if you are open to this arrangement you can reach me at BEEP and you have a great day, bye.”

I’m pretty sure if they really knew that I do this professionally  (attorney marketing ) they wouldn’t have left the message – but it’s comforting to be unknowingly promoted by the competition, LOL!

Listen, marketing is something EVERY business owner needs to do to stay successful.  If you have the time, then learn all you can about making your business easy to find for your clients, and take action – even if it isn’t perfect. If you need help promoting YOUR organization, you can reach me here.

Have a great day – Ken

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Local Marketing

Local marketing can be a challenge, especially if you’re entrenched in traditional thinking on the subject.  All too often, I’m approached by frustrated business owners that just aren’t getting results because they’re doing “what they’ve been told” – spending hundreds on “Yellow” or other flavors of directories, television, radio, newspaper ads, etc., etc.

Not that there’s anything wrong with that – and if it works for you, then by all means keep doing it. But quite often my clients haven’t realized that their customers have changed the way they do business – which means that WE have to change the way we attract THEM.

Walmart Does Local at Scale, a Look at Their New Marketing Strategy

With it’s new targeted marketing strategy and e-commerce initiatives, Walmart is primed to redefine retail in 2014.

Local Marketing Lessons From My Barber Shop

I looked around as I sat in the chair at the local barber shop. Suddenly, I had many useful thoughts about local marketing…

This lady’s a little excitable but if you can overlook the goofy attempt to be cool – there’s actually some great advice here.

Comments? Leave them in the box below.  Questions?  Just ask – visit the contact page.  ?

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Google’s Hummingbird Update

Affected by the recent “Hummingbird” update?  I’ve collected some great material on Google’s latest algorithm change.  Clients of mine will be largely unaffected, but I’m keeping my eye on the big “G” as they shift focus from link popularity to social signals, conversational search and great on-page SEO.

Originally from : http://searchengineland.com/google-hummingbird-172816

Why is it called Hummingbird?

Google told us the name come from being “precise and fast.”

When did Hummingbird start? Today?

Google started using Hummingbird about a month ago, it said. Google only announced the change today.

What does it mean that Hummingbird is now being used?

Think of a car built in the 1950s. It might have a great engine, but it might also be an engine that lacks things like fuel injection or be unable to use unleaded fuel. When Google switched to Hummingbird, it’s as if it dropped the old engine out of a car and put in a new one. It also did this so quickly that no one really noticed the switch.

When’s the last time Google replaced its algorithm this way?

Google struggled to recall when any type of major change like this last happened. In 2010, the “Caffeine Update” was a huge change. But that was also a change mostly meant to help Google better gather information (indexing) rather than sorting through the information. Google search chief Amit Singhal told me that perhaps 2001, when he first joined the company, was the last time the algorithm was so dramatically rewritten.

What about all these Penguin, Panda and other “updates” — haven’t those been changes to the algorithm?

PandaPenguin and other updates were changes to parts of the old algorithm, but not an entire replacement of the whole. Think of it again like an engine. Those things were as if the engine received a new oil filter or had an improved pump put in. Hummingbird is a brand new engine, though it continues to use some of the same parts of the old, like Penguin and Panda

The new engine is using old parts?

Yes. And no. Some of the parts are perfectly good, so there was no reason to toss them out. Other parts are constantly being replaced. In general, Hummingbird — Google says — is a new engine built on both existing and new parts, organized in a way to especially serve the search demands of today, rather than one created for the needs of ten years ago, with the technologies back then.

What type of “new” search activity does Hummingbird help?

Conversational search” is one of the biggest examples Google gave. People, when speaking searches, may find it more useful to have a conversation.

“What’s the closest place to buy the iPhone 5s to my home?” A traditional search engine might focus on finding matches for words — finding a page that says “buy” and “iPhone 5s,” for example.

Hummingbird should better focus on the meaning behind the words. It may better understand the actual location of your home, if you’ve shared that with Google. It might understand that “place” means you want a brick-and-mortar store. It might get that “iPhone 5s” is a particular type of electronic device carried by certain stores. Knowing all these meanings may help Google go beyond just finding pages with matching words.

In particular, Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.

How are YOU building traffic?

It’s been a long-time practice to boost your website traffic and ranking by building links from relevant websites to your site.  With all of the Google updates over the past few years, you might be wondering if you should bother with link building at all.  Here’s what Website Magazine says:

CONTENT, CONTENT, CONTENT

The creation of quality, relevant content is the cornerstone of any link building program. Content can be created both on your website or as a separate piece that lives off your website. The more people like the content, the more they will read it and share it – musts to drive links and traffic. Content does not have to be text, although in some cases text is preferred. Content can be photographs, video, infographics, ebooks – the list goes on.

CREATE AUTHORITY

With the information that passes on the Internet, it is hard to decipher what is the best information. Companies need to lead in the ‘expert’ arena. By providing a consistent voice on topics appropriate to your company – via content, social media, PR – it will help distinguish the content you produce and help the chances of your content being shared.

– See more at: http://www.websitemagazine.com/content/blogs/posts/archive/2013/08/27/10-ways-to-rethink-link-building.aspx

So, are YOU creating content?  Would you even know where to start?  I know many business owners that don’t think they have the skill, creativity, time, etc., to do it – but it really doesn’t have to take a lot of that to do a passable job.  Want to know how?  Let’s talk.  ?

 

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